Friday, April 11, 2008

Guess Who Else Needs Rebranding

Some months I wrote about rebranding Thailand. Now Jack Welch suggests in a posting in Advertising Age that USA needs rebranding too!

"If the U.S. were a client, any ad agency worth its salt would recommend a serious brand assessment. A recent New York Times poll found 81% of Americans believed "things have pretty seriously gotten off on the wrong track." Sounds like a classic business problem to me."

Do note that Advertising Age may require you to register to read the article at

Read more!